Amalfi | Preorder
Transform your summer look with a Shorey.
The Shorey is the beach towel you wear. Wrap it, press the studs and it stays on, hands free.
One towel. Five looks. Nothing to hold.
The Shorey | Amalfi
Five looks. One Shorey.
Escape the beach day struggle.
You dried off. Now you're holding a towel with one hand, hauling a bag packed with five things, and sitting on fabric that's still wet and full of sand an hour later.
Holding your towel.
A wrap without fastening slips the moment you move. So one hand is always on towel duty.
Five things for one beach day.
Towel, sarong, cover-up, spare dress. Your bag carries all of it, and you carry your bag.
Wet, sandy, heavy.
A thick cotton towel stays damp, collects sand and drags everything it touches down with it.
Looking like everyone else.
The beach is where you're meant to feel your best. Not blend in.
We built the Shorey because drying off is only half the job. We wanted a towel you can actually wear, that stays on, packs small, dries fast and looks like nothing else on the sand.
Meet the Shorey. The beach towel that transforms.
Transform your look.
Wrap it long, wrap it short, wear it as a dress or a cape. One print, five looks, and none of them ordinary.
It stays on. You stay hands free.
A belt-like band across the top closes with press studs. No knot, no clip, nothing to hold. It goes on in seconds and stays where you put it.
Packs small. Travels light.
Compact and lightweight, the Shorey takes up a fraction of the room of a bulky cotton towel. More space in your bag for everything else.
Dries fast. Wears better.
Quick drying is what makes a wrap work. The Shorey dries fast, so you can wear it straight from the water without it staying soggy.
Sand resistant.
When it's dry, sand falls straight off. When it's wet, sand brushes off.
Luxury against your skin.
300 gsm microfibre suede with a soft, chamois-like feel. A towel that feels as good as it looks.
It stays on while you change.
Getting changed at the beach or carrying your things back from the water? The press-stud band holds the wrap in place, so you stay covered and protected while your hands do other jobs.
One Shorey replaces five beach essentials.
The towel
Dry off like normal. Full size, absorbent.
The sarong
Wrap it long at the waist. Hands free, secure.
The dress
Wrap it high, chest-wrap style. Beach to bar.
The skirt
Fold it shorter for a mini wrap.
The top
Cape mode. Button it over your shoulders and you're covered.
Less to pack. Less to carry. Less to buy. That's the space and money saved, in one towel.
Transform your beach look this summer.
Every beach has the same uniform: boardshorts, a plain towel, a sarong from three summers ago. The Shorey changes that in one press. Five ways to wear one bold Amalfi print, and a wrap that stays on while you actually live your day. This summer, don't just go to the beach. Turn up looking like the best version of you.
Wrap. Press. Go.
1. Pick your look.
Long wrap, short wrap, dress, cape or plain towel. One towel, your call.
2. Wrap and press.
The belt-like band closes with press studs. For cape wear, button it closed at the front. On in seconds.
3. Get on with your day.
Hands free, dry and sand resistant. The beach day you actually came for.
Be the first to have one.
We make the Shorey in monthly batches. The current batch closes 30 November, and orders ship about 4 weeks after the batch closes, with estimated delivery in early January. Order after that and you're in the next batch. Delivery dates are estimates, not guarantees.
Product facts
Full-size drying, five ways to wear.
Soft, chamois-like luxury feel.
A fraction of the room of a cotton towel.
Dries fast, sand shakes and brushes off.
What it does. What that means for you.
Press-stud top band
Which means a wrap that stays on, hands free, even while you change or carry your things.
Five ways to wear it
Which means one item replaces towel, dress, skirt, sarong and top.
Compact and lightweight
Which means more room in your bag, easier trips to beach and pool.
Quick drying microfibre suede
Which means you can wear it straight from the water, not sit in a soggy wrap.
Sand-resistant fabric
Which means dry sand falls off and wet sand brushes away, so less comes home with you.
Amalfi print
Which means a look nobody else at the beach has.
More than a towel you have to hold.
| The Shorey | Plain towel | |
|---|---|---|
| Fastening | Press-stud band holds the wrap in place | Needs holding or tucking |
| Looks | Wears five ways | Wears zero |
| Packing | Compact and light | A bulky cotton towel takes the bag with it |
| Sand | Sand-resistant suede shakes out | A damp cotton towel holds onto sand |
| Drying | Dries fast | A thick towel stays wet all day |
One for you. One for your beach-day partner.
Preorder two Amalfi Shoreys for $198. That's $99 each, with free shipping and a $60 saving against buying two individually.
Prefer one? Preorder a single Shorey for $129.
The current batch closes 30 November.
Preorder My ShoreyA preorder with clear terms.
Your order helps fund our production run.
You can cancel for a full refund any time before production begins.
The current batch closes 30 November. Orders ship about 4 weeks after the batch closes, with estimated delivery in early January. We'll keep you updated as your Shorey moves through production and delivery.
Your rights under Australian Consumer Law are not affected.
FAQs
What is the Shorey?
A 150 x 75 cm beach towel in 300 gsm microfibre suede, with a press-stud band across the top so you can wear it as well as dry off with it.
How does it stay on?
A belt-like band across the top closes with press studs. No knot, no clip, nothing to hold. For cape wear, it buttons closed at the front.
What are the five ways to wear it?
Flat towel, long waist wrap, short skirt wrap, chest-wrap dress and cape-style top. It replaces the towel, dress, skirt, sarong and top you'd otherwise pack.
Is it sand resistant?
When the towel is dry, sand falls straight off. When it's wet, sand brushes off easily.
Why does quick drying matter?
A wrap you wear needs to dry fast, or you're wearing a soggy towel. The Shorey's microfibre suede dries quickly, so you can wear it straight out of the water.
Can I get changed in it?
Yes. That's one of the best parts. The press-stud band holds the wrap in place, so you can get changed at the beach or carry your things back from the water without the towel slipping. You stay covered, hands free.
Is it compact for travel?
Yes. It packs down to a fraction of a bulky cotton towel, so it takes up less room in your beach bag or suitcase.
When will my preorder arrive?
Delivery is estimated for early January. We make the Shorey in monthly batches: the current batch closes 30 November and orders ship about 4 weeks after that. If you order after 30 November, your order goes into the next batch. We'll keep you updated throughout production and delivery. The delivery window is an estimate, not a guarantee.
Can I cancel my preorder?
Yes. You can cancel for a full refund any time before production begins. These terms don't affect your rights under Australian Consumer Law.
How much does it cost, and is shipping included?
One Shorey is $129. Buy two or more and each towel is $99, with free shipping within Australia. For a single towel, shipping is calculated at checkout. All prices are in AUD.
This summer, transform your look.
One Shorey. Five ways to wear it. Sand resistant, quick drying, and it stays on. $129 for one, $99 each when you buy two or more.
Free shipping on 2+. The current batch closes 30 November, with estimated delivery in early January.
Preorder My Shorey